ByFlorence.
Crafting visual worlds through direction, design and storytelling.
WHAT I DO
I work with fashion, lifestyle and beauty brands to shape visual direction, develop concepts and bring creative worlds to life.
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This is where the vision becomes reality. I shape how a brand shows up in the world, across campaigns, photoshoots, pop-ups and storytelling, defining the look, feel and creative direction behind each idea.
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This is the execution layer. Translating concepts into considered, high-impact design, from lookbooks and editorial layouts to digital content and campaigns.
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This is the foundation. Developing. the visual. language of a brand through identity systems, spanning type, colour and design direction to create something distinct and recognisable.
CAMPAIGNS
Concrete Future
Visual Identity // creative direction
Concrete Future
VISUAL IDENTITY // CREATIVE DIRECTION
Koster Kulture Pop-up
Koster Kulture Pop-up
creative direction
creative direction
Studio Lauren Flora
website design
Studio Lauren Flora
website design
One in 82,000
creative direction // graphic design
One in 82,000
creative direction // graphic design
Fritz Fryer
creative direction // brand identity //graphic design
Fritz Fryer
creative direction // brand identity //graphic design
Roam
Roam
creative direction // brand identity // graphic design // digital design
creative direction // brand identity
graphic design // digital design
Behind the Blur
creative direction // graphic design // brand identity
Behind the Blur
creative direction // graphic design // brand identity
Our socials
