ByFlorence.
design, art direction and creative storytelling.
services
Shaping the overall visual language of campaigns and projects. From concept development to final execution, I create cohesive storytelling across photography, film, and design assets.
Designing for screens with purpose — websites, social content, digital campaigns, and interactive experiences that balance usability with a strong aesthetic.
Building recognisable brands through logos, typography, colour systems, and visual guidelines. Ensuring every touchpoint feels consistent, thoughtful, and distinctive.
Translating brand values into visuals that connect with audiences. Planning campaigns, defining style directions, and ensuring long-term creative coherence.
projects
Roam
creative direction // brand identity
graphic design // digital design
behind the blur
creative direction //
graphic design // brand identity
Fritz Fryer
creative direction // brand identity //
graphic design
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